How mushrooms can inspire better insights in global research

“If mushrooms can grow from s**t, so can your insights!”

Sporesight’s founder, Jess Jorgensen, was featured on the very first episode of The Bento Club podcast, with Giulia Romanò of Field Notes. Listen below!

It’s all about mushrooms, and what market research can learn from mycology. What methods and techniques can market research borrow from mycology? How do you navigate polarising topics when conducting research? And why is understanding the underground so important?

In the chat, she shares 3 lessons from mushrooms that can inspire better insights — from how to tackle polarising topics at the intersection of legal and illegal to embracing the fact that insights must sometimes grow from s**t.

Expect a chuckle or 3 to add a shine to your day!

Mush love 🍄❤️

Listen to The Bento Club on Spotify | Amazon Music | Apple podcasts

Don’t forget to like/share/review/follow The Bento Club! During each episode, the brilliant Giulia Romanò of Field Notes is connecting with the brightest and most interesting minds in the market research and tech industry, getting their top three tips. The Bento Club is on a mission to deliver a collection of easily digestible, bite-sized nuggets of wisdom over time — a real feast for your intellectual appetite 🍱