What we do
We are a fungi-inspired foresight consultancy working with decision-makers to shape good futures.
Why we do it
Old paradigms are no longer serving us. Our futures are uncertain and we have the power to shape them.
Who we do it with
Brave brands. Start-ups. B-Corps. Charities. Progressive corporates. Sustainability leaders. Visionary founders. Collaborative agencies. Decision-makers with the agency to shape good futures.
Image description: An image is inlaid within another. The background image is a grainy, orange-hued close-up photograph of small, delicate mushrooms growing in moss. The image on top is a profile picture of a woman, Jess Jorgensen, standing against a wall with baby blue and white paint. She is smiling with her hands to her mouth, dressed in a sage green short sleeved shirt and orange trousers.
Meet the founder, Jess
For two decades I’ve worked in strategic insights - agencies and client side, helping 200+ global brands to consciously consider consumers and cultures. But my commitment to people and the planet (and mushroom obsession) were calling for more.
Our world is facing pivotal uncertainties yet we’re plagued by ‘business as usual’. So I set off on a world mushroom research tour to understand how nature and fungi are impacting our futures.
I’ve learned how, with foresight, nature and fungi’s templates can empower us to build better futures together.
Yours in spores.
Why fungi?
Fungi are fun! They offer a model for better ways of being - in our personal lives, in business and our relationship with the planet. They’re a source of wisdom and mind-expansion helping us reimagine and shape better futures, while geeking out in the process.
Image description: A grainy orange-hued close-up photograph of small, delicate mushrooms growing in moss.
Image description: A grainy, light blue-hued photograph of a woman’s hand holding the upside-down cap of a mushroom, displaying how its gills spread from the centre of the stem.
Image description: A close-up photograph of several turkey-tail mushrooms, growing alongside each other. Each mushroom is shaped like a fan, with concentric rings of colour, from oranges to blues to browns and yellows.
Why Foresight?
Foresight is not a nice-to-have. It’s a competitive advantage in an uncertain world. It’s not about predicting the future, but preparing confidently and bravely for multiple plausible futures. For the bravest, foresight gives the power to shape those futures.
OUR APPROACH
We work with the internationally renowned CIFS (Copenhagen Institute for Futures Studies) frameworks. Then we sprinkle in what makes Sporesight special - nature and action. We use nature’s templates for sustainable, regenerative solutions that embed the ‘what next’ into your organisation.
We believe in
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Collaboration over competition → We don’t have competitors, only collaborators.
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Reciprocity over exploitation → Nature thrives on mutual exchange. We do foresight with people, not on people.
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Nourishing, not depleting → We’re ditching ecocide for regenerative, sustainable trade — so business, society, and nature thrive as one.
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Access over exclusivity → We promote foresight and fungi for all — no gatekeepers — open, decentralized and inclusive.
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For the funga! → We move past “what can mushrooms do for us”, into also, “what can we do for mushrooms?”
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Ancestral intelligence over colonial extraction → We think in generations, not quarters — long-term stewardship over short-term gains.